the newspaper news (reporter Zhang Yan) yesterday, one of the four big clubs KPMG published entitled "China luxury experience" report, the respondents in 70% through the Internet search luxury brand information, frequency of at least once a month; 30% of the total investigation of the network searchThe
report from our correspondent (reporter Zhang Yan) yesterday,http://www.vipwatchmall.com, one of the four big clubs KPMG published entitled "China luxury experience" report, the respondents in 70% through the Internet search luxury brand information, frequency of at least once a month; for web search frequency survey 30% of the total is once a week. So KPMG, the luxury brand sales in China to more use of this new technology, to increase interaction with the young consumer groups, these new initiatives even thinking of micro-blog emerging network marketing platform. Replica watches for sale
China luxury experience report: sales in China should open online channels 2011-6-7 Swiss watches price net,http://www.watch4uwater.com, Chinese has a huge number of young millionaire class, the young millionaire class to be affected more in the Internet age. The KPMG commissioned market research firm TNS conducted a survey of China 24 City, 1200 consumers, and on this basis to write "China luxury experience" report. Respondents between the ages of 20 to 45 years old, which first-tier cities respondents for a monthly salary of 7500 yuan of above, from second tier city of respondents monthly salary of at least 5500 yuan. Replica watches for sale
Swiss watches price net survey, in all of the luxury goods category: China mainland leading alcohol products list, because of widely popular liquor and manufacturers of similar products in the market share of the top (37%). French cosmetic and perfume (76%), fashion (37%) and bags (33%) respectively occupy the largest share similar commodity market. Italy footwear (43%) and watch industry (87%) as well as their leader. Replica watches for sale
According to the
survey, motivation China mainland consumers buy luxury goods are also changing,http://www.hublotsale.com, from before seeking social status to experience type consumption and luxury collection,www.chronowatchmall.com, consumers are more to buy luxury goods based on excitation, love yourself. Report shows: more than 40% of the respondents said they buy luxury goods more out of personal preference and a sense of identity. At the same time, their love for luxury goods information network cognition. Replica watches for sale
KPMG, the luxury brand should change the traditional entity store and light new channels in the Chinese practices, the establishment of digital marketing, network marketing model and store business combination. But so far, luxury brands to enter the "master mode is still Chinese mainland shop"; or in partnership with local dealers, distributors, or in a subsidiary model directly involved in sales operation.
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