& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; that if people can’t get something, they will be more eager, more efforts to get, but they are also less likely to cherish the things. research: UzmaKhan and her colleague AbLitt BabaShiv, do the following experiments: in a< p > & nbsp & nbsp; & nbsp; & nbsp; that if people can’t get something, they will be more eager, more efforts to get, but they are also less likely to cherish the things.
< p > & nbsp; & nbsp; & nbsp; research: UzmaKhan and her colleagues AbLitt, BabaShiv do the experiment is as follows: in an electronics store, if someone to complete a crossword puzzle, you can get a gift card. Half of the participants in the first attempt is successful, the other half is failed. The goods before they were asked about how much will get this gift. Before failure did not receive gift cards are willing to pay more money, but they are also more likely when there is an opportunity for other cards will be replaced. cartier watches
< p > guess how much money watch originally want to get, the less I like, & nbsp; & nbsp; & nbsp; challenge: "we all hope to get what you want,
quartzsale.com, but we all like we did not get." the hypothesis is correct. When something difficult to obtain, we whether to more assiduous, but once but not so fond of it? cartier watches
in the next experiment, the effect of transfer to other company’s products. We tell a part of the game participants can win guess sunglasses, depending on the delivery, then we tell them Sunglasses sold out. Later in the evaluation of products, compared to no experience "expected to win the sunglass Duanhuo" participants, these people to guess watch lower and to the higher Klein watch. Strange is,www.timeonhere.com, when we asked these sunglasses are not available, what kind of watch they would like to be,Cartier watches, they more chose Guess. cartier watches,< p > & nbsp & nbsp; & nbsp; & nbsp; their evil rating a product, because it did not obtain the sunglasses is a brand, but they nonetheless pays more to get the products? This is not reasonable. cartier watches
if you assume that people want and >