Swiss watch Tissot brand effect is how to make

        Switzerland as a small country in Europe, but has almost the highest per capita income and standard of living, the watch industry, it’s not work. From Switzerland to the world’s top watch brands almost a monopoly of the industry

Yao Zhongwei confirmed the Tissot unique marketing approach. Abroad, almost everyone can afford Tissot,       for China market. Is only a low grade of products, and in the Chinese market Tiansuo table positioning itself as a high-end products. After all,richard mille rm 036 price, a watch to 2000~3000 dollars, for most China consumers are still more expensive

has almost the highest per capita income and living standards,       Switzerland as a small country in europe. Among them, watch industry contributed. From Switzerland to the world’s top watch brands almost a monopoly of the industry, OMEGA, Rolex, Tissot,Cartier watches replica, SWA TCH and so on like a legend, why to be so successful? In December 17th, Shangri-La four floor reception room, with this question, the reporter finally have the opportunity to interview Tissot China vice president Yao Zhongwei.

star effect to expand the visibility

Tissot play football star Mike Erwin as a spokesperson, ·       2001. But Chinese market but ignored the soccer star. So Yao to headquarters request to hold an exhibition tour Erwin endorsement Tissot in China, and introduced to the market such as T-Touch touch and a series of representative products.

T-Touch touch watches with star Erwin caused a strong reaction in the market,       Yao’s idea is victory. Tissot’s fame also grow with each passing day. Within three years, Tissot in China business doubled, Chinese market sales share has risen to the first Swiss watch production radical.


Yao started his new round of the strategic plan,       at present. Choose S as the Tissot China image spokesmen, and some big city in Chinese establishment Tissot’s flagship store, hoping to borrow a large S fame and flagship stores deepen Tiansuo "fashion and the rich connotation" image. Yao people think, watches industry trend will tend to be more dynamic and fashionable, especially the design change of the fashion table will be more frequent.

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